On Friday, 1st November, we had the honour of hosting the Independent Schools Marketing Association (ISMA) final meeting of the year, welcoming marketing teams from ISASA schools across Gauteng.
ISMA’s termly meetings provide a platform for marketing professionals to discuss relevant topics and explore innovative solutions to common challenges. These gatherings ensure that all ISASA schools align with shared ideologies and work collaboratively to deliver a consistent offering.
St Alban’s College proudly secured two exceptional speakers: Katlego Malatji, Co-Founder of Homecoming Events and Director of Legal & Business Development at Sony Music Africa, and Sonja van den Berg, User Experience Design Expert and Lecturer at VEGA Pretoria.
The morning kicked off with a warm welcome from our Senior Deputy Head, Krinesan Moodley, who leads our Marketing team. He emphasised the vital role that every member of the school community— from receptionists to support staff and even the barista at the coffee shop—plays in our marketing efforts. He highlighted the importance of integrating all stakeholders into our marketing strategy instead of working in isolation.
Katlego reinforced this message, discussing the significance of stakeholder involvement in both marketing and event planning. He addressed the why, how, and what we aim to achieve when hosting events at our schools, offering insights that will guide us as we move forward.
Sonja spoke on user experience, stressing the need to understand every touchpoint that potential families and parents engage with throughout their journey. She encouraged us to improve our use of social media, websites, and events to achieve better outcomes.
Both speakers provided valuable insights that will assist us in planning effective marketing campaigns and future events.
Thank you to ISMA for all your thought-provoking meetings and interactions. We look forward to the new year of engagement.
#StAlbansCollege #TheBrotherhood #ISMA2024
